Terra Madre Day

Slow Food’s Terra Madre Day 2015

Today, December 10, is Slow Food’s annual Terra Madre Day, “a day to promote the diversity of food traditions and production, and show how [the] network is using its creativity and knowledge to build a better food system”.

Since 2009, this day has been internationally celebrated by Eaters and Slow Food communities in a variety of ways: parties, movie screenings, workshops, campaigns, tastings and meals.

The three tenets of Slow Food’s philosophy on food and food production:
Good, Clean, Fair.

Terra Madre Day falls on the anniversary of Slow Food, which was started in Italy in 1986 by Carlo Petrini and a group of activists after a demonstration on the intended site of a McDonald’s in Rome. Their original aim was to defend regional traditions, good food, gastronomic pleasure and a slow pace of life. Since then, the organization has grown into a global movement involving thousands of projects and millions of people in over 160 countries. It now encompasses a comprehensive approach to food that recognizes the strong connections between “plate, planet, people, politics and culture.”

The first Terra Madre Day was celebrated in 2009, on the 20th anniversary of Slow Food movement officially being founded in Paris, where the Slow Food Manifesto was signed.

Today, people around the world are celebrating good, clean, fair food in their local communities. See Slow Food’s Terra Madre Facebook event page to find an event near you and to see photos and posts from today’s festivities!

Photos from around the world on Terra Madre Day 2015


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